Every so often I wake up to go turn on my laptop and all of the sudden I’m hit with a profound realization – we are living in the most advanced and FORTUNATE times. Anybody living in the modern world, hell, even if you live in a CAVE you can start creating content and making money online. Look back on history and I guarantee you there isn’t a single generation where more opportunity is available. People today actually think we live in difficult times.
Here’s the thing. Making money has never been easier and you have everything you need to get started.
What is a content creator?
A content creator is anybody who regularly creates digital media for the online world. Content creators are musicians, bloggers and writers, video editors, animators, podcasters, Youtubers, etc. Your favorite YouTubers are content creators. They consistently get in front of the camera to deliver content. Behind your favorite blog or news site is somebody typing away on a keyboard and putting in work…for you.
The first job of the professional content creator is to consistently come up with engaging content for their audience. The second job of the content creator is to make money.
Are you a creator?
Not everybody is cut out for making money as a content creator. There is an obvious creative element to the content creation process. The truth is, not everyone has it in them to create content. These days, consumers demand the BEST content. It’s not enough to throw up a wall of text. You must learn how to create and create well.
Ask yourself the following:
- Do you enjoy writing?
- Do you enjoy shooting videos?
- Are you creative?
- Do you think outside of the box?
- Do you stick with something until it works or do you give up easily?
- Are you patient?
- Are you somewhat tech savvy or can you learn?
Finding a niche
The first step to making money as a content creator is identifying a market niche where people are buying products.
Let’s take pets as an example. This is a huge market filled with pet owners who constantly buy stuff for their pets. Believe me, pet owners are the most rabid buyers there are. Here in the U.S. animals are treated just as good as humans and dog owners happily follow their furry friends around for hours picking up their turds. I remember seeing a guy who made BANK selling dog turd bags with Trumps face on them.
Pet owners want to know everything from how to train their pets, what the best food is, what are the best toys, how to get rid of fleas etc. You can see there is an almost endless list of topics you could cover in this niche.
Another example is veganism. Veganism has absolutely exploded and you better believe people are making bank. Content creators in this niche are talking about ethics, recipes, how to save money as a vegan, benefits, saving animals, etc. Vegans are blogging, shooting videos, and having a ton of fun doing something they love.
There are millions of niches ready for you to explore.
It’s crucial to choose a niche where people are spending money within the market. You also want to make sure the niche is big enough so you don’t run out of content ideas. Some niches are small and there is only so much you can say. These niches can make a little money but if your goal is to build a long term business, choosing a larger niche is crucial.
On the topic of niche selection…
The most important thing is your enthusiasm about the niche. My first big mistake as a new online marketer was entering into the hair loss niche. LOL.
I can tell you this – I couldn’t give 2 dog shits about hair loss.
It became difficult to create content in that market because I had zero interest. ZERO engagement.
Ask yourself – are you enthused about your niche? Enthusiasm will take you all the way to the bank. Boredom will drain you of time and energy and your content will ultimately lack that crucial spice.
Once you have your niche it’s time to start making content – the most important part of course. At this point people begin to magically come up with excuses as to why they can’t start immediately.
Here are a few of my favorites:
- I don’t have a good video camera
- I don’t know how to edit videos
- Setting up a blog is too difficult
- People won’t like my stuff
- What I have to say is not important enough
And the list will go on and on. They key to making it as a content creator is to just start knowing your content is going to suck for a while until you learn the ropes. There is no need to wait until the stars align to start. There is no need to consult your root chakra on the matter.
You can shoot videos on your phone if you don’t have a nice camera. In fact, I still do as outlined my journey to $500/m case study.
The quality of most of my videos is subpar yet I have over 230,000 views across the channel. I cringe looking back at my first video but ironically it’s one of my most popular vids to date. You do NOT need fancy equipment to start shooting videos. You do NOT need a perfectly designed blog to start writing and getting traffic. You do NOT need a fancy logo. Most of my niche affiliate sites are downright horrendous to look at but they still make money each month.
Good content is good regardless of what equipment you have or what your site looks like. People who think a well designed blog is necessary to make money online are still working on their design while ugly blogs are making bank.
Right now there is no excuse to not have a blog. For $5 bucks/m (affiliate link) you can have a fully functional WordPress blog up and running with a few clicks of the mouse. It’s NEVER been that easy to get a self hosted blog up and running. By the end of the day you could have a full blow blog and your first post up. Will you do it though?
With the internet, nobody has anymore excuses. The information is here. You need only take ACTION by starting right now.
You have entered into a profitable niche, you’re blogging, you’re shooting videos. When does the money start rolling in?
Content creators make their money by following basic laws of making money and using the following methods:
- Ads – Google Adsense and other ad networks pay content creators to display ads on their videos or within their blog posts. This requires a ton of traffic to make decent money. I recommending avoiding placing ads on your site until you’re getting tens of thousands of monthly visitors.
- Affiliate marketing – Content creators can join affiliate programs and recommend products owned by other people. This is a commission based model. Commission rates typically range from 1 – 20% for physical products and up to 90% for digital products. With the right product and the right market you can begin making money even with little traffic. On this blog I recommend Site Ground hosting. They pay me $50 dollars every time I refer a sale. This is a great product for this blog because it’s highly relevant and valuable for my readers. Ask yourself: What is a valuable product you can recommend? Perhaps the most popular affiliate program is the Amazon Associate program. You can literally recommend any product Amazon has for sale and earn varying commissions on successful referrals. You often see YouTubers placing their amazon links to their equipment in their video descriptions.
- Ebooks and courses – Selling your ebooks and courses is a way to make high ticket money. Courses are big money. Just take a look at Udemy and observe the thousands of people spending money on all kinds of digital courses. If you have specialized knowledge, package it up into a book or video course and sell it through your YouTube channel or blog.
- Sponsored content – People pay you X amount of dollars to review their product or place sponsored ads on your site. These options are usually only available to content creators with high traffic channels. You know you’ve made it when people begin to contact you for these deals.
- Consulting – Content creators can do online consulting sessions for their audience. When people begin to see you as an authority they will happily pay to speak to you and gain insight to their problems.
- Subscription based content – Your most loyal fans pay you a monthly charge to gain access to exclusive content you only offer to them. This is a good model if you can handle the load of making both free content and paid content. You need enough solid free content to attract people to the paid content and enough paid content to maintain your monthly revenue.
- Patreon – This is a common business model for YouTubers. People who donate to creators on Patreon usually gain access to perks and exclusive content.
Final words of wisdom
The best advice I can give you is to start today. Get used to executing and taking action even when you only have 40% of the knowledge. The other 60% can only be obtained though trial and error. When you begin uploading and writing content you’ll eventually reach various milestones – your first comment, your first subscriber, your first visitor from Google, and your first dollar.
By starting today you place yourself on the fast track where you truly begin to learn and understand what it means to be a pro content creator. One day you’ll be doing it for a living.