Content creation is the single most valuable area to spend time on as an affiliate marketer. Your content serves as the largest gateway for traffic. The more content you write the more you increase your chances of users discovering your site and buying the products you recommend. Without a dense supply of must-read content for your users, your site gets put on the fast track to the insignificant void of the internet where nothing you write is ever seen. Don’t worry though, your site will have many friends among the millions of other sites that didn’t make it.
Niche sites fail for a number of reasons but the biggest reason is a lack of ideas for new content. In this post I will discuss the 5 core post types every affiliate marketer must know. Even if you’re not an affiliate marketer you can implement these posts to diversify your content creation.
The single review post
This is the post type most marketers are familiar with. The goal of the single review post is to sell the user on a specific product. A review oriented search query means the user is on the tail end of the buying cycle and very close to making a purchase. The single review post is the pinnacle piece of content for the average affiliate marketer. Ranking on the first page for a review generally means you’ll be getting consistent commissions – that is if your review doesn’t completely turn them away from the product.
The “best” post
This is usually a top 10 list of the best products in a particular category. For example, best toasters. When people search for “best toaster” they want to quickly know what toasters are available, and obviously, which one is the best? In the post you will highlight the top products in the space and supply a general description and a features/benefits/price breakdown. Rather than just link out with an affiliate link for each product I link them to my full reviews. This serves 2 functions. First, it elicits more research investment from them making them more likely to make a purchase. Second, it gives the user all the information they need to make an informed buying decision on one of the products. Most people don’t simply make purchases without doing lots of research, especially for expensive products. They also become VERY confused when presented with multiple options. This is why it’s crucial to select an overall “winner.”
X vs Y post
The versus post. This is one of my favorite posts. The versus post highlights 2 products and breaks down the key similarities and differences. Often times a user has widdled down their options to 2 products out of an entire line and wants to know which one is better. This is your chance to honestly discuss each product and compare them. Versus posts convert very well and you usually don’t see other affiliates writing this content. With this type of post there’s tons of opportunity especially if there’s a lot of products in the space.
This is a post at the top of the sales funnel. Guides are for users who don’t know a whole lot about a certain subject. In the guide you explain why a user might need a certain product. For example, “guide to toasters.” In the post you explain what a toaster is and does. For example, you use it to toast bread. There are slots where you put the bread in. Some toast the bread faster. There are dials to control how toasty you want the bread etc. From within the guide you will certainly link out to your “best” post which will then link to individual product reviews. Can you see how this type of post serves as a funnel to the rest of your posts? As a user goes deeper into the funnel they become more likely to make a purchase.
The good ol’ info post. This can also be an entertainment post as well. The point of the info post is not to make a sale but perhaps tell a story or provide interesting information. The goal of the info post is to inform or entertain, not sell. That doesn’t mean you can’t link out to your guides or reviews, but do so sparingly. I like to use info/entertainment posts to bulk up my sites with more than just straight up affiliate stuff. If you’re doing affiliate marketing right it doesn’t look like affiliate marketing at all.
Some ideas for info posts (sticking to our toaster example):
- The history of toasters
- 70’s style toasters
- Your first encounter with a toaster
- The time your uncle Ron bathed with a toaster
- Famous celebrities and their toasters
- The future of toasters
- Toaster facts
You get the idea.
These are the core posts you use to create a well rounded affiliate site. Without these types of posts you can expect to see very low conversion rates and little sales. Of course, you will have other posts to diversify your content but always come back to these as your true north.